Welcome to the website of HoneyTag project

Do you know that honey is among the most forged food

About the project

Pilot project HoneyTag uses TagItSmart technology to protect
the authenticity and quality of bee products.

Mission of the project

Pilot project HoneyTag aims to provide the Montenegrin honey producers and consumers with a mechanism for protecting / testing of the authenticity of bee products while at the same time ensuring the safety of honey quality and reducing product counterfeiting. Pilot project HoneyTag is designed to use TagItSmart technology. Each label will contain a combination of QR code and functional ink to confirm the originality and quality of the product. In addition to markers, along with the mobile application and cloud platform, the following will be provided:

  • unique identification and monitoring of each honey jar;
  • the mechanism for combating counterfeiting and food safety control.

In addition, the application will enable interaction with consumers and promotion of business activities of honey producers. We expect that implementation of the HoneyTag pilot project will provide a good basis for beekeeping organizations in Montenegro, as well as individual beekeepers, in order to adopt pilot TIS technology and to use it for protection of its brand, product quality control and education of end consumers.

Some details of the project

TagItSmart technology

The HoneyTag project is a pilot project within the H2020 TagItSmart project. Its goal is to evaluate TagItSmart components.

Functional ink

In order to protect the originality and quality of Durmitor honey, each jar is marked with special ink labels that respond to temperature changes and exposure to UV rays.

Verification of originality

Each jar has a unique ID that allows its tracking from production to consumption. The correctness of the honey is checked by the mobile application.


The project includes 6 producers with a total of 430 hives. 1200 smart labels will be placed on jars that will be sold at 3 points.

Interesting facts from the world of bees

In this section, you can find answers to the most frequently asked questions about bees and bee products.

  • Bees produce honey for more than 150 million years and are the only insects that produce food consumed by humans.

    The smallest bee in the world is a dwarf bee (Trigona Minima). It is about 2.1 mm long. Himalayan honey bee (Apis Dorsata Laboriosa) is the biggest honeybee in the world.

    Bees do not have a developed sense of hearing, but are able to calculate, categorize similar objects (such as dogs, cats, or human faces), they understand what is ‘the same’ or what is ‘differently’, as well as symmetrical and asymmetric shapes.

    One bee makes about 40 flights and visits about 2000 flowers in one day. A strong and healthy bee community can pollinate up to 3 000 000 flowers in one day.

    In the summer period, about 1000 worker bees die every day in each hive, but even more is born every 24 hours.

    During flying, without load, the bee develops a speed of up to 65 km per hour and the wing of the bee makes over 400 swings per second.

    Honey bees communicate through ‘dancing’.

    In one hive, there are 20,000-60,000 bees.

    Only 40 grams of honey comb is enough for 1.8 kg of honey. The honeycombs have basic elements in the shape of a hexagon, precisely because such form enables efficient and economical use of the space and material from which it was built.

    Bees are an inevitable link in the chain of the creation of 75% food products.

    Albert Einstein said: ‘If the bees disappeared, man would have only four years left.’

    In the honey season, bees eat rarely their honey, they store it in a hive because they get enough food ‘at work’!

    All bees produce good and healthy honey. The bad honey is the result of the industrial production mode or the poor education of beekeepers.

  • Montenegro, with its position, climate conditions and great variety of honey plants, offers favorable natural conditions for more intensive development of beekeeping. However, the current market situation shows a different picture.

    Illegal import of undeclared honey is very present. Also, there are illegal sales along roads and religious buildings. During the tourist season, huge funds are being generated by selling honey of suspicious and unverified quality, which is presented as a domestic Montenegrin honey.

    Even 95% of domestic honey production is sold directly to consumers by the so-called ‘door to door’ principle and thus significantly lower quantities are distributed to supermarkets, traders and the industry.

    A recent study of the bee products market in Montenegro suggests that close to two-thirds of respondents are ready to consume more Montenegrin bee products. When asked what would personally lead them to buy more Montenegrin bee products compared to imported products, the following answers were obtained in the largest percentage:

    • to have a quality certificate;
    • to approach the bee products healing properties to the consumers;
    • to have a number from the Registry as an evidence that the beekeeper and the honey are entered into record managed by the Directorate for Veterinary Administration of Montenegro;
    • to have a prominent mark of geographical origin.

  • Honey is a natural sweet substance produced by honey bees (Aphids Mellifera) from nectar plants, or from juices of plants living parts, or from insect extracts that suck on living parts of plants that the bees collect and add their own specific substances, extract water and place them in cells, where it stays until maturity.

    The honey consists of various sugars, mainly fructose and glucose and other substances such as organic acids, enzymes and solid particles that melt during the course of its formation. The honey may be liquid, partially or completely crystallized, and the color of the honey may vary from colorless to dark brown.Depending on the type of plant from which the nectar is collected, the honey has certain characteristics - color, smell, taste, density, etc. Sometimes the characteristics of honey of the same origin can vary depending on the change of some natural conditions, for example, climate and land.

    In Montenegro, over 500 species of significant honey plants have been identified, many of which are related to medicinal plants whose properties are transferred to honey. Hence, honey from these areas is characterized by a high level of nutritional and medicinal properties.

    According to the origin of honey, it is classified into:

    1. Monoflorine honey is a product that honey bees produce from a nectar of honey plants of a particular species. The honey with the name of a certain type of honey plant should have the taste, smell and color inherent to that plant, with the dominance of the number of pollen particles of that type of plant (acacia, linden, alfalfa, sunflower, sage, chestnut, heather, etc.). The monoflorine honey may be labeled according to a particular plant species if it contains at least 45% of pollen grains of the same plant species in the insoluble part.
    2. Polyflorine honey is a product that honey bees produce from nectar of flowers of honey plants of different species.
    3. Medljikovac honey is a product derived from insect extracts (Hemiptera) that suck on living parts of plants or from the secretion of living parts of plants.

    According to the production method of honey, the following are classified:

    1. Honey in the honeycomb stored by the bees in cells of freshly built honeycomb-free honeycomb or in hourly bases built exclusively from beeswax, sold in a coarse honeycomb or in sections of that honeycomb;
    2. Honey with a honeycomb which contains one or more pieces of honeycomb;
    3. Squeezed honey obtained by squeezing the honeycomb;
    4. Extracted honey obtained by extracting (centrifuging) the unloaded honeycomb;
    5. Cold-pressed honey obtained by pressing the honeycomb without nest, with or without the use of a moderate temperature that is not exceeding 45ºC;
    6. Filtered honey obtained by removing foreign inorganic or organic matter, resulting in a significant removal of pollen;
    7. Baker honey is suitable for use in the industry or as an ingredient in other processed food.

  • In addition to honey, there are other bee products such as: pollen; bee wax; propolis; bee poison and royal jelly.

    Honey is a natural, sweet substance that the honey bees (Apis mellifera) produce from nectar plants, or from juices from living parts of plants, or insect extracts that suck on living parts of plants that the bees collect and add their own specific substances, extract water and place them in cells hides to maturity.

    Pollen is a product that the bees collect in flowers, form in clumps, add specific to their own matter, and hide in honeycomb cells. According to the method of obtaining the pollen is classified:

    • catched pollen (collected by catcher);
    • extracted pollen (obtained by extraction from the honeycomb cells).
    Pollen is stored in a cool and dry place at a temperature of up to 14ºC for a maximum of three months but in the case of storage for more than three months, the temperature should be 2-7ºC for a maximum period of nine months. In the event of defrosting, the pollen must not be frozen again.

    Bee wax is a product of the wax glands of the bee used to make honey:

    • Unpurified beeswax,
    • Purified beeswax (Cera flava);
    • Whitened beeswax (Cera alba).
    The beeswax is light yellow to dark yellow, depending on the ratio of matter, propolis and pollen to wax, as well as the age of the wax before processing or melting, and consists of free fatty acids 13.5-15%, esters 70-74% hydrocarbons 12.5-15%, water up to 2.5%, mineral matter 0.03%, carotenoids, colorants and aromatic substances.

    Propolis is a product that comes with a mixture of natural beeswax and substances that bees collect from woody plants and is created by the use of propolis collection networks, placed in frame.

    Bee poison or aphytoxin is a product of the beehive poison gland, dense liquid consistency, colourless, specifically exceptionally strong odor and yellow-bitter taste has acidic reaction (Ph 4.5-5.5), specific weight of 1.08-1, 13 g / cm³ and dried at a temperature of 40 ° C. The shelf life of the bee toxin is one year from the day of seizure from honey bees. The bee poison is stored in hermetically sealed dark glass bottles, at a temperature of -15ºC to + 4ºC.

    Royal jelly is the product of allotropic glands of young bees, milk color, dense consistency, characteristic taste and smell taken from 48 to 60 hours after transplantation of the larvae, along with the obligatory removal of the larva from the seized milk. The dairy contains at least 69% water and 31% dry matter, 12-18% protein, 13% sugar, about 5.5% fat and about 1% of mineral matter and is rich in vitamins and should not be taken from closed nurseries or nests of trunks.After extraction, royal jelly is stored in dark, hermetically sealed glassware, at a temperature of 18ºC to 4ºC. The shelf life is one year from the date of extraction.

    Preparations based on honey and other bee products are:

    • mixtures of honey with other bee products (royal jelly, pollen or propolis);
    • mixtures of honey and / or other bee products with medicinal herbs and / or their extracts; or
    • mutual mixtures of other bee products.
    The preparations may be in the form of: drops, tablets, capsules, fats and syrups.

    Honey with additives is a mixture of honey with food products (dried fruit, dried fruit and vegetable products, cocoa, fruit juice or vegetables). Honey contains at least 60% of honey in the final product.

  • The significance of bees is great and irreplaceable in the natural system. The direct significance of bees refers to the benefits of its products: honey, pollen, beeswax, propolis, royal jelly and bee poison that humans can use in nutrition or as a medicine. On the flip side, the importance of bees is in pollinating plants and flowers. According to some studies, total fruit and vegetable production is 88% dependent on bees.

    Honey and other bee products have been used as food and medicine since ancient times. Honey has properties that makes it an indispensable part of a healthy nutrition. The healing properties of honey depends on the quality of the honey and the type of plant from which it was obtained. It has a unique structure and is useful for its antioxidant properties. Honey is a food that instantly restores lost energy and long-term use ensures physical durability and psychological stability. Flavonoids in honey and propolis in combination with other medicines have a significant effect on the prevention and treatment of tumors. Dark honey, especially sage honey, contains higher amounts of antioxidants than other types of honey.

    In folk medicine, it is well-known that honey helps the symptoms of traditional flu and colds. Through various studies, it has been proven to be among the healthiest sweetener for people with Type 2 diabetes and those with high cholesterol levels. Honey improves the absorption of drugs and increases their efficacy while also cleaning the body from harmful substances. Honey helps in the treatment of gastritis, stomach ulcer, infections, reduces the secretion of gastric acid, helps in healing and detoxification of the liver. Today, it is used for morning sickness, respiratory disease, such as chronic bronchitis, bronchial asthma, rhinitis, allergic rhinitis, sinusitis, laryngitis.

    Honey Application: The recommended daily amount of honey for an adult is between 60 and 100 grams, divided into three parts (morning, during the day and before bedtime). The amount of honey for children under the age of 10 is 30 grams, also distributed three times during the day. Before swallowing, it should be dissolved in the mouth. When it is added in hot drinks, be ensured that the liquid is not warmer than 40 degrees Celsius in order to preserve its properties.


If you have any suggestions or questions, you can contact us by phone, mail or online form.

Kralja Nikole 27a/4, BC "Čelebic"
Podgorica, Montenegro


+382(0)20 633 855
+382(0)20 620 611

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